Toomgis Creation

I was in charge of ampm social and managed a Junior Team and interns, I started pushing the envelope, making stuff out of candy with my genius partner Annie Elliott, we co-created TOOMGIS with Joe Sgro and Stephen Chow who designed and named it, but it was our idea. It all came together in the birthing room of the monstrous creation of Toomgis giving him life on Social creating his own snack-themed biography with funny/topical posts called "toomgis trooths" making fun of things like Ben Carson and man buns. We also created the Toomblr. his own blog. Toomgis will be an enduring mascot for the brand.

Toomblr:

Social Media Posts