Apartments.com Movin’ On Up Super Bowl Campaign

Lead social and digital activations to bring to life the Super Bowl campaign for Apartments.com. From social posts, to working with social media music influencers to get the song in people's heads before the ad ran on the Super Bowl to a Choircast that narrated the Super Bowl Game in funny and melodic ways. It got 326,000 views considering, which is amazing considering Super Bowl saturation.

Apartments.com Choircast:

During the Super Bowl we had the choir from the Super Bowl spot comment on the plays, it reached 500,000+ views which is not bad considering all the Super Bowl noise.

Apartments.com Phase II Redesign:

I also Art Directed the look for phase II of the campaign. Inspired by the work of James Turrell. Best of all, I got to Art Direct Jeff Goldblum on a photoshoot, Ian Malcolm himself. Life finds a way.

Apartments.com Social:

Managed two teams on creating assets and funny posts for Apartments.com social.