Lay’s Potato Chips
Cannibalism, who doesn't love it. It just seemed logical to use Mr. Potato Head as the spokesperson for Lay's. Worked with the genius Anthony Brooks on this, and after a year of testing and many false starts we were told they were making our spot. Mr. Potato Head is still Lay's Mascot.
I was part of the team charged with bringing the hit "Do Us a Flavor" promotion to the US. We lost the battle on the spokespeople, but we won the battle on letting the trolls make up trolly potato chip names. And we are getting a treasure trove of comedy each year.